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WebRTC: Are you not impressed yet? Check out these use cases!

If you’re reading this post, then you have definitely heard of Web Real-Time Communication or WebRTC. Though WebRTC was introduced about 7 years ago, it’s only recently that the technology has gained popularity in the unified communications industry (especially in the video conferencing market). When I got to know about WebRTC, I decided to dig down a little deeper on the topic. It’s only then I realized that WebRTC is more than just a base of communication. It’s a groundbreaking communications standard with endless possibilities for advancement. So, if you are still perplexed as to whether WebRTC is a good choice or not, then the following use cases will certainly vanish all your perplexities.

1. File Sharing

Have you got a bunch of massive files to share with someone? Now, in this case, sharing files through email would be a bad decision. This is because most email services often fail to handle file attachments beyond a certain size. As an alternative, you might consider using third-party file uploading services such as Dropbox for sharing large sized files. But, there is a downside to this approach as well: it requires an ample amount of time for completion. However, the WebRTC data channel API allows large-scale file sharing directly through your web browser, with very low-latency.

2. Collaboration

When it comes to business meetings with various teams, installing a conferencing software (web/audio) can be troublesome. But, thanks to WebRTC-based multi-party video communications, as it allows you to connect and collaborate with multiple users simultaneously in a seamless manner. External soft-wares are not required. Besides, WebRTC is quite useful for situations that demand quick collaboration with someone who is not a part of your business circle – for whom you wouldn’t usually create a video conferencing account or set up a business network.

3. Contextual Communication

Earlier business communication in real time usually meant exchanging information that sometimes needed to be sent after the conversation got over (like follow-up after a call). Thus, communication domains and the context used to be separate. For instance, many commercial websites assigned customer service agents only with live chat task without providing them with any contextual information about customer preferences and online behavior. WebRTC helps combine communication and contextual analysis which eventually enhances the quality of customer service. For example, the case of an online sales portal: you can add a mechanism that allows users to connect with your customer care services, without using another device.

4. Sales

In today’s digitally connected world, most of the users prefer shopping online using a website or an app. But, consumers seldom make an important purchase decision on impulse. Rather, users often make such decisions only after speaking with a sales representative. Incorporating WebRTC audio or video data channel in your website or application is a viable solution to provide continuous assistance during the purchase process.

5. Diverse Integration

The use of WebRTC is not just limited to offering website assistance. These days more and more developers are looking for ways to integrate WebRTC into devices like vending machines, emergency kiosks, ATMs, and others – as a part of “Internet of Things”. For instance, imagine you are driving a car and suddenly the “check engine” light starts flashing. This is where WebRTC comes in handy. The WebRTC enabled system will connect you with a technician for face-to-face assistance.

6. Screen Sharing

WebRTC may not be an ideal choice for screen sharing (i.e. allowing remote control of your desktop), but you can use it for real-time video feed sharing. To be more precise, you cannot use WebRTC to control someone else’s screen. This is because there isn’t a way that allows the WebRTC-enabled system to interact with the source of that video feed. However, using a solution like PushFYI, which uses WebSockets, you can even allow remote use of desktop applications.

Businesses Are Embracing WebRTC, here are 7 Reasons why you should too!

1. Free and Open Source

All of the core WebRTC technologies are free and open-source, which means that a community of developers will be continuously working towards improving the technology in question. To put it another way, bug fixes and improvements will be made available soon, thereby improving the user experience.

2. Easy to use

When it comes to implementing a video conferencing service, you can either select a commercial solution (such as Skype) or opt for cloud solutions (like GoToMeeting) and hardware-based unified communication solution (such as Microsoft Lync). But, all these solutions have some issues. In such cases, the user is compelled to leave the context of an app to sign-in to Skype or GoToMeeting. Also, integrating unified communications can be expensive and very challenging. WebRTC overcomes all these issues. You can implement a multi-user video conference, simply by clicking on a link that opens up the browser and then you are good to go.

3. Platform and Device Agnostic

These days there are a plethora of platforms and devices available to users that can be used to access your website or applications. So, it becomes crucial for your business to provide a seamless user experience across different platforms and devices. Now, figuring out how to be compatible with varied technology platforms and devices can be difficult. Well, in that case, we have WebRTC at our disposal. Since the technology is browser-based, it works on most of the platforms and devices.

4. Secure

Needless to say, you would never want an outsider to access business-related communication. With WebRTC, you can ensure that the safety of your company communications is intact. This is because the technology utilizes a Secure Real-time Transfer Protocol (SRTP) for the encryption of media streams.

5. Improves Employee Collaboration

A lot of organizations, especially start-ups, are opting for a decentralized workforce. And, WebRTC plays a vital role in embracing the new workforce reality. It enables employees to carry out video and voice communications directly through the web browser. This means employees in your organization can join conferences or make video calls without downloading any additional software/plugins.

6. Builds Consumers’ Trust

WebRTC helps implement real-time video support that enhances customer satisfaction and loyalty, as users are able to communicate directly and quickly with the agent.

7. Cost-effective

The cost associated with WebRTC is one of the biggest benefits that encourage start-ups to leverage the technology. You can easily incorporate WebRTC with a few lines of JavaScript. In addition to this, you can use the technology on any device that supports the modern web browser. The best part is that you don’t need to pay any subscription fees or purchase any software license for using WebRTC. Also, the technology eliminates the need for software/hardware integration and training sessions.

Thus, WebRTC suits your pocket. Moreover, all of the core WebRTC technologies are free and open source. However, you may have to invest a little for a signaling mechanism. All the above-stated facts make WebRTC the perfect choice for those who wish to keep pace with the latest technology. So now, if you are looking for the best platform for WebTRCs, then PushFYI caters to all your needs. Join hands with PushFYI and experience the magic of real-time technology.

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